The Different types of Product Photography

“90% of information transmitted to the brain is visual” Pillars.W 2015


Product photography has the power to leave a lasting first impression or can be the tipping point to new purchase. 

The quality of the product photo needs to match, highlight and reassure the qualities of the product itself, so these attributes shine through, in the visual representations when the physical product is not there; for example, online shopping. 

A costumer’s decision making process is based on the values showcased in your companies photography. Youre product photo’s inevitably determines the value and quality perceived by costumers.

Product photography is essential to both offline and online advertising- magazines, leaflets, Instagram, website etc. 



White Background Product Photography

-What is it? 

Clean, cut, product only images on a white background (can be black if this better suits your brand.) 

Products are shot individually from several angles with detail shots of significant features. 

-What does it do?

It show off your products full potential to a client, by being clear and precise. It gives your costumer the detail to make a infromed purchse. 

-Where is this type of photography used?

These images are best suited for your product page or catalog, showcasing all your stock in a clear uniformed way.



Stylised Product Photography

-What is it? 

Stylised product photography is eye-catching, flawless and unique to your product or company. 

-What does it do?

Its function is to stop people in their tracks,  draw people in to your comapny to investigate further and explore what your company has to offer.

It is designed to create an emotional bond with your client, which tap’s into their unconscious desires, wants and needs which eventually turns into a purchase. 

-Where is this type of photography used?

This type of photography is great for billboards, magazine ads, and online marketing campaigns to reach a new clients. 

-Will it be right for my company?

For this type of imagery, there will be an expanded discussion about who are your clients, what problem your product solves and a look into your companies exsiting branding. To make sure the images truly represent your company.

 


Lifestyle Product Photography

-What is it? 

Lifestyle Product photography tells the story.  It shows your product in context. The context can be the realife problem and solution that your product solves, or It can be the lifestyle that is at the core of you’r company.  The story I will create will be defined by your brand and who your clients are. 

-What does it do?

Its function is show the bigger concept, how your product will impove your costumers life and the imagery well sell a ideal lifestyle that your product compliments.

 The photography will stop people in their tracks while browsing social media, magazines or walking through a tube station. It will trigger curiosity and draw people in to your comapanies website to investigate further and explore what your company has to offer.

It is designed to create an emotional bond with your client, which tap’s into their unconscious desires, wants and needs which eventually turns into a purchase. 

-Where is this type of photography used?

Its is most affectively used for advertising campaigns, osters, double page spreads in magazines, socil media campaings. 

-Will it be right for my company?

We will have a discussion on what problem your product solves, your company’s branding, who your clients are and their personalities. Images that represent these answers will create a strong recognisable brand image, emotional relationships with your clients.

This photoshoot shoot often involves hiring a model or models and can be doen in a studio or on loaction. 


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